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brand

Phenikaa wins fifth consecutive Vietnam National Brand title

Phenikaa wins fifth consecutive Vietnam National Brand title

The 2026 ion process placed greater emphasis on innovation and creativity, including research and development, technology adoption, intellectual property protection, digital transformation and the green economy.
Co.opmart named Vietnam National Brand for 2026

Co.opmart named Vietnam National Brand for 2026

Co.opmart, the supermarket chain operated by the HCM City Union of Trading Cooperatives (Saigon Co.op), has been recognised as a Vietnam National Brand in 2026, marking a milestone in its 30-year development and adding to Saigon Co.op’s string of accolades...
SACOMBANK honoured as Excellent Brand for impressive growth, sustainable value

SACOMBANK honoured as Excellent Brand for impressive growth, sustainable value

Saigon Treasure Commercial Joint Stock Bank (SACOMBANK) has been honoured in the Enterprises Posting Impressive Growth category at the 23rd Excellent Brands Awards, recognising the bank’s efforts to strengthen its brand and its notable development in 2026.
Vietnamese businesses seek stronger export capacity in digital era

Vietnamese businesses seek stronger export capacity in digital era

Besides product quality, brand building, compliance with import-market regulations, sustainable development and digital technology are becoming increasingly important to businesses seeking to improve competitiveness and expand markets.
Vietjet wins Asias leading airline brand award

Vietjet wins Asia’s leading airline brand award

The airline said its brand value increased 117 per cent to US$906 million in 2026.
FV Hospital unveils new brand positioning

FV Hospital unveils new brand positioning

FV Hospital, a member of Singapore’s Thomson Medical Group, has unveiled a new slogan, “A Standard of Medical Excellence,” 23 years after starting to deliver international quality healthcare in Việt Nam under its philosophy of “Trust in Medical Ethics”. 
Saigon Co.op marks Co.opmarts 30th anniversary with retail revamp and green initiatives

Saigon Co.op marks Co.opmart's 30th anniversary with retail revamp and green initiatives

Saigon Co.op on July 11 unveiled the newly upgraded Co.opmart Xa Lộ Hà Nội supermarket in HCM City’s Tăng Nhơn Phú Ward as part of celebrations marking the 30th anniversary of the Co.opmart brand, reaffirming its commitment to modernising retail...
KFC retains top spot in Việt Nam FB brand rankings as gap widens between market leaders and rivals

KFC retains top spot in Việt Nam F&B brand rankings as gap widens between market leaders and rivals

Decision Lab''s Best F&B Rankings 2026, based on consumer surveys conducted between March 1, 2025 and February 28, 2026, showed a more competitive market environment, with seven of the top 10 brands recording lower scores than a year earlier.
Star footballer Nguyễn Đình Bắc to become SACOMBANK brand ambassador

Star footballer Nguyễn Đình Bắc to become SACOMBANK brand ambassador

SACOMBANK is expected to announce the appointment of football striker Nguyễn Đình Bắc as its brand ambassador for the 2026–28 period.
ABBank launches new brand identity focused on ‘creating happiness

ABBank launches new brand identity focused on ‘creating happiness’

An Bình Commercial Joint Stock Bank (ABBank) has unveiled a new brand identity that positions it as “The Bank that Creates Happiness.”
Sacombank unveils brand repositioning for new development phase

Sacombank unveils brand repositioning for new development phase

Sacombank on December 25 announced an to its logo and officially unveiled its brand repositioning, marking a new phase in the bank’s development journey.
Vietnam Brand Week to promote e-commerce, Made-in-Vietnam products

Vietnam Brand Week to promote e-commerce, Made-in-Vietnam products

The Vietnam Brand Week is set to take place in Hà Nội from December 18-22, aiming to promote the development of the digital economy and e-commerce, while responding to the “Vietnamese People Prioritise Using Vietnamese Goods” campaign amid accelerating digital...
Việt Nam strengthen global presence at worlds largest furniture fair in the US

Việt Nam strengthen global presence at world’s largest furniture fair in the US

The Vietnam National Brand Week in the US is a flagship activity under the Việt Nam National Brand Programme 2025, which honours enterprises and products recognised under the national brand for embodying three core values of quality, innovation, and leadership.
Digital transformation key to boost global reach for local products

Digital transformation key to boost global reach for local products

According to Nguyễn Thị Phương Uyên, a representative of Alibaba.com, Việt Nam’s exports remain stable despite tariff-related concerns.
Digital brands – foundation for sustainable economic and business development

Digital brands – foundation for sustainable economic and business development

The early 21st century was defined by traditional brands built on logos and packaging, but today digital brands thrive on technology, data and experiences.