Digital transformation key to boost global reach for local products

Wednesday, Oct 01, 2025

According to Nguyễn Thị Phương Uyên, a representative of Alibaba.com, Việt Nam’s exports remain stable despite tariff-related concerns.

Digital brands – foundation for sustainable economic and business development

Thursday, Sep 04, 2025

The early 21st century was defined by traditional brands built on logos and packaging, but today digital brands thrive on technology, data and experiences.

Private enterprises to be a driving force behind VN's brands

Tuesday, Jul 29, 2025

The brands have not only reached global markets with high-quality products but also built compelling brand narratives, an innovation spirit and strong commitments to sustainable development.

Accor expands footprint in Việt Nam with new Handwritten Collection hotel in Nha Trang

Thursday, Jul 24, 2025

Global hospitality group Accor has signed a new Handwritten Collection hotel project in Nha Trang with Khai Hoang TM DV-Tourism Co Ltd, set to open in late 2025.

Viettel leads Việt Nam’s top brands in sustainability perception value

Thursday, Jul 10, 2025

The report shows a rising commitment to sustainability among Việt Nam’s major brands, with the banking sector dominating half of the top 10.

Leading Japanese eyewear brand to come to Việt Nam

Thursday, Jul 03, 2025

JINS Vietnam Co Ltd, a subsidiary of Japanese JINS HOLDINGS Inc, recently announced it will enter the Vietnamese market by opening its first official store at Saigon Centre, HCM City, in November 2025.

Việt Nam showcases innovation, global integration at Japan’s EXPO 2025

Tuesday, May 27, 2025

Việt Nam''s first-ever National Brand Week at the World Expo 2025 in Osaka, Japan, celebrates the remarkable achievements of enterprises that represent Việt Nam’s national brand.

Vietjet launches new airline brand

Tuesday, May 06, 2025

Vietjet and Qazaq Air will jointly develop and operate Vietjet Qazaqstan, leveraging the existing Qazaq Air platform.

Canada Brand campaign begins

Saturday, Dec 14, 2024

The ‘Canada Brand’ campaign began on Friday at Lotte Mart in HCM City’s District 7, showcasing the finest Canadian foods to Vietnamese customers.

ITL Corporation honoured at Việt Nam Value National Brand 2024

Tuesday, Nov 12, 2024

ITL Corporation is proud to receive Việt Nam Value National Brand 2024, marking an important milestone on the journey to become the first billion-dollar Transportation and Logistics Company in the country.

Brand management will help sustainable business development, experts say

Tuesday, Nov 05, 2024

A brand is not simply a name, logo or slogan, but also the entire experience for customers interacting with a product or service, making the enterprises easily recognisable compared to other businesses in the same industry or field.

Việt Nam's national brands to be honoured in early November

Tuesday, Oct 29, 2024

Việt Nam ''snational brands in 2024 will be honoured at a ceremony slated for November 4 in Hà Nội, which features 359 exemplary products and businesses that represent Việt Nam’s national brands.

Hà Nội accelerates agricultural brand building

Wednesday, Oct 16, 2024

The capital city aims to help agricultural cooperatives meet the requirements of international markets for food safety and traceability.

100 most valuable Vietnamese brands on the limelight

Saturday, Oct 12, 2024

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.

Việt Nam's second rice brand enters picky Japanese market

Wednesday, Oct 09, 2024

Japonica - AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce.